The MPA surveyed 1,009 adult digital magazine readers on their use habits: 90% claimed to read as much or more magazine content than they did before acquiring a tablet. 2/3 said they plan to consume more magazines now that they can do so digitally. 76% of survey respondents said they preferred newsstand-style to individual apps. […]
Tag Archives: magazine
[Excerpt] The transformation will have six basic components: In newsgathering, we intend to dramatically expand our use of digital journalists. In production, we will take the example set by Nightline of editorial staff who shoot and edit their own material and follow it throughout all of our programs… In structure, we will combine our weekday […]
@niemanlab | Some GREAT lessons learned in Year 1 of a magazine correspondent’s (Jeff Israely) online news startup. 11 in all, but these three are my favorite: ‘Plan A’ will not work Keep the horse before the cart Don’t get sucked into the media industry psychosis
“I believe the iPad will be about sitting in front of the TV whilst watching TV, browsing a ‘magazine’,” McCaffery – whose 2ergo made the apps for The Guardian, Fox News, Arsenal FC and others – told me in an interview. “It will switch on in a second, you’ll be straight in to your content […]
